Disclaimer: I begrudge no one the experience of shopping on Black Friday. If that’s your thing or your holiday tradition, go for it. To each his or her own.
I, however, won’t be engaging in any retail recreation or therapy on the day after Thanksgiving for several reasons that range from ethics and justice to simplicity and supporting local businesses. I’m thankful to be able to opt out of the consumer hamster wheel and choose a different way to spend the day. Here are my reasons.
1. Because we keep Christmas giving simple, there is no need to rush out and save a few cents (which is generally what it amounts to once the value of my time and fossil fuel is figured in). I don’t take pleasure in shopping, so there is particular incentive to hold this day sacrosanct for consumer activities. I would much rather stay home and read, write, play games, or watch a movie.
2. I find myself resenting the retail world’s ever-increasing competition to be the first, the earliest, and the most sensational. You can now shop Black Friday deals before the day even officially arrives. I find it equally annoying that the Halloween candy was competing for space with Christmas decorations before the little witches and goblins had a chance to don their costumes.
3. It’s pretty tough to balance giving thanks for abundant blessings one day and then obsessing over wants before the sun rises on a new morning. Whatever happened to being content? Or even simply letting your food settle before thinking about what to consume next? We in North America are incredibly blessed. Why not savor those blessings a little longer?
4. When I do shop, I prefer to do so locally, supporting independent businesses whenever possible. I also like to give gifts that are consumable, practical, or revolve around time and experiences. We make our own jellies and other canned goods to give. Other good options are handmade soaps, candles, plants, and wearable art. Best of all are gifts of time: concert passes, a certificate for dinner and a movie, or a coffee shop gift certificate. My favorite gift last year was a $5 stainless steel serving spoon. Hey, it gets used almost every day, and I get to tell the gifter repeatedly how much I like it!
5. Finally, I’m just stubborn enough and of an un-consumer mindset to resent being told what’s a great deal and what I simply can’t live without. Now that we don’t have television we get to opt out of a lot of the warm, snuggly holiday advertisements. Bah! Humbug! (Note: I direct that last Dickens-esque comment only to the commercial consumption machine and its minions–not to any holiday celebration.)
So, what alternatives exist to falling into the Black Friday black hole?
1. Just don’t do it. Plan a day of leftovers, lounging, sports, hunting, or hiking (if the weather allows). Spend time with family and friends. Give your children or grandchildren an entire day of your time. Take a little time to write letters, Skype, or phone the ones you love who live far from home.
2. Gather a group of friends and family members for a crafting day, bake-a-thon, or craft gift exchange. Make gifts together or barter and exchange for handmade gifts to give. You’ll have a blast, save money, and support one another’s artistic endeavors.
3. Declare a do-nothing pampering day. Take a long bubble bath. Eat fair-trade organic chocolate. Drink good fair trade coffee or tea. Stay in your pajamas all day long. Read that book you’ve been putting off. Give your spouse or significant other a massage. Do whatever brings you bliss. Remember that self-care is important, too. Hey, at least you won’t risk being mowed down in the quest for a limited edition Furby or the latest i-whatever!
4. Give of yourself. Volunteer at your local soup kitchen. Host a coat, glove, and hat drive. Collect non-perishables for the local food bank. Be creative and some way to give to others rather than to consume.
If you must shop on this most unholy of retail days, consider these alternatives:
4. Hit up the local Goodwill, Salvation Army, or consignment shops. See what perfectly wonderful treasures you might find for friends and family who support your un-consumer predilections and who find joy in preventing new additions to the consumer stream.
5. Shop locally. Go to your local farmer’s market, boutiques, or art galleries and support your local economy. Pay particular attention to selecting fairly traded, sustainable, and locally made items. Buy consumables if possible. Refuse to set foot in any big box or chain store for at least this one day.
6. If you simply must shop the major consumer retailers, consider carefully planning only what you need to purchase and make those purchases online. My super-bargainista friend Melissa tells me you can get almost anything at Black Friday prices that way. She would know because she is amazing at finding excellent deals. A major part of the reason she shops like this is to give to those in need and support local charities.
Finally, remember that there are very few real bargains. Somebody pays somewhere along the consumer chain. It may be that underpaid factory worker in China, or it may be the planet from the fossil fuel emissions expended to tote said “bargain” halfway around the world. It may be the big box store employee who gets just enough hours to prevent him or her from qualifying for benefits, or it may be you who supports government subsidies for these workers through your taxes. It might even be the person who receives the gift and finds out that corners were cut in the quality of the item to accommodate the supposed bargain price.
When you must consume, do your best to consumer justly, minimally, wisely, and thoughtfully. Make your precious resources count as best you can. Waste not, want not, and love your neighbor as yourself.
What ideas do you have for countering the Black Friday consumption monster?